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Cleansing Wash Gel - Naïf

Wash gel Naif
  • Wash gel Naif
  • Cleansing wash gel flatlay
From birth, baby’s skin is perfect the way it is: it comes with its own protective layer. To make sure it doesn’t get damaged, the soap-free washing gel is a mild cleanser and keeps baby skin soft. Naïf Cleansing Wash Gel does not contain any bull**** like PEG, SLS / SLES, phenoxyethanol, parabens or mineral oil, and has been dermatologically tested. You can even use it on extremely dry skin or eczema.

Directions: Apply a small amount to your baby’s skin. Rinse thoroughly and dry off completely! It works in the shower and bath, and it’s tear-free. For a perfect bath time finale: moisturize your baby’s skin with our soothing body lotion or baby oil.


About Naïf

When the founders became dads, they found out that even baby care products contain harmful ingredients. That can’t be good idea.

Naïf was born: a reliable skincare brand for babies and children, without all the nonsense.

Naïf because every baby is born naive; honest, unprejudiced and innocent and we should keep it that way for as long as possible. No irritating or harmful substances, no unnecessary additions; only the very best.skincare made from natural ingredients. You will not find any nonsense in Naïf skincare products, and that is why they are suited for any skin type. From babies to babes. And from little ones to grown ups. 

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